Strategic planning
Member engagement is an ongoing process. It is a cycle that involves quality research, raising awareness, providing understanding, gaining acceptance and action. The communication cycle should never be allowed to grind to a halt.
Best practise for member communication starts with a communication plan. The communication plan should be comprehensive and strategic, not just a checklist.
It should include:
- A review of the previous year's communication activity;
- Timescales and costs for immediate communication requirements;
- Communication objectives;
- Potential obstacles;
- A consistent message; and
- Names and responsibilities of key people involved in the delivery.
We have helped develop strategic communication plans for many of our clients covering periods of scheme changes and ongoing communication requirements. For more information on how a communication plan could help your scheme, contact katie@shilling.co.uk.