Irish Nationwide

Irish Nationwide DC Education

Client

Irish Nationwide Building Society is one of Ireland's oldest financial institutions, established in October 1873. Today the Society has a network of 50 branch offices in the Republic of Ireland, Britain and Northern Ireland.

Project description

We love it when we have good news to share with employees! Irish Nationwide Building Society wanted to tell their DC members about the positive changes they were making to their investment options. Working with INBS’s limited budget we developed a four phase strategy that focused on using direct and fully personalised messaging. Bold colours and imagery were used to grab members’ attention. Creative copy promoted the changes and encouraged members to make an active decision about how they invest their pension account.