Client
The KCOM Group PLC is a leading provider of communications and IT services to business and public sector organisations throughout the UK and to customers within East Yorkshire
Project Description
Having run sharesave schemes and a Share Incentive Plan (SIP) in the past, KCOM decided to place a greater emphasis on share ownership when it launched a new-look SIP. Working with KCOM’s HR department we developed the "MyShare" brand for the new Scheme and produced a booklet, personalised communications and a presentation for their HR team to explain the new SIP to employees.
While its previous SIP scheme obtained a take-up rate of just 9%, take-up for the MyShare partnership shares rocketed to 72% and KCOM won the ProShare award for effective communication of their employee share scheme.