RSA

RSA DB Benefit Change Communication

Client

A FTSE 100 company, RSA is one of the world's leading insurance groups providing general insurance products to over 20 million customers worldwide.

Project description

In 2009 RSA concluded that costs associated with their DB schemes were neither sustainable nor affordable in the long-term. After careful consideration, the Company came up with a proposal that balanced the long-term future of the business with their desire to retain DB schemes for existing members and entered a period of consultation with active members with a view to reducing benefit entitlement going forward. Working to tight timescales, SHILLING were part of the team tasked with creating and implementing a strategic plan to explain these changes to members. The plan included a range of paper-based communications including consultation packs, personalised letters and decision guides as well as a range of electronic communications which, along with regular personalised emails and a consultation website, also included a bespoke online selection mandate.