Bayer

Bayer Branding

Client

The Bayer UK/Ireland Region is part of the global concern Bayer AG, based in Leverkusen, Germany, with almost 109,000 employees worldwide and a yearly turnover of more than 33 billion Euros.

Project description

With employee’s suffering from an overload of information, Bayer made the decision to brand their pensions material to clearly differentiate it from the other internal communication.We were asked to create an parent identity to span both DB and DC Schemes with individual sub-brands developed for both. Bayer offer employees a very attractive and well managed pension benefit and were looking for a brand identity that projected the same image. Block colour is used in conjunction with generous white space. This is intended to give the brand a premium feel and therefore represent value to members. Photographs are used throughout the brand to reflect membership, with the models chosen carefully to give the impression of successful individuals, highly qualified and in control of their futures.