Royal Mail

Royal Mail Branding

Client

Royal Mail Group is the parent company of the UK’s national postal service, Post Office and Parcelforce Worldwide, with a total workforce of almost 193,000 people in the UK.

Project description

Royal Mail Pension Plan Trustees were keen for Trustee communications to stand apart from the very strongly branded corporate communications that employees receive.

We worked with the Trustees to develop a brand with a limited purple colour palette which would stand apart from the traditional Royal Mail red and blue. A logo was designed based on a three leaf graphic, with the three leaves symbolising the three areas of the business, or, the trustees, employer and members.

The lifestyle of members is reflected through the imagery which features a mix of corporate and stock shots, aimed at targeting the members not as employees, but individuals.