ABF

Branding

Client

Associated British Foods (ABF) is a diversified international food, ingredients and retail group with sales of £5.6 billion and over 42,000 employees in 41 countries across the world.

Project description

After a number of years of quite traditional communication, ABF decided the time was right to re-invigorate their pensions communication.

We wanted to create a brand that would feel familiar to employees and that would encourage them to read pension communications so built a brand around ABF's well known retail brands which include Primark, Rvyita, Jordans cereals etc. The design is bright and colourful and combined with a more informal writing style, has made the communications feel much more accessible for members.