NAG

Branding

Client

National Australia Group (NAG) is an international financial services organisation who provide a comprehensive and integrated range of financial products and services.

Project description

Following a corporate rebrand, which included the development of some quite strict branding guidelines, NAG's pension team made the decision to bring their communications in line with the rest of the business.

We developed separate identities for NAG's DB and DC pension scheme using colours and imagery from the corporate library, but with a focus on younger imagery and brighter colours within the DC communication to appeal to the younger membership.